UI / UX Design

Evidence-based design.

We work collaboratively with organisations to strengthen their digital offering by researching and understanding users' needs, improving user journeys and designing inspiring online experiences.

Our UX Design toolkit:

We weave user research, prototyping, visual design and testing into all of our UI / UX design projects, ensuring clients are closely involved in all stages of development. Large-scale projects typically include:

  1. User research

    We work closely with clients, using qualitative and quantitative research methods, to understand who users are, what they need to achieve and what barriers they face. Using a tailored programme of activities including user and stakeholder interviews, workshops, surveys and analytics reviews, we develop insights that drive forward the design process.

  2. Information architecture

    We develop effective and simple information architecture and navigation based on prioritised user needs. We test the information architecture using a process called tree-testing, to make sure topics are easy to find before considering design. We also define appropriate content models and taxonomies to help ensure the information architecture scales gracefully over time.

  3. Wireframing & prototyping

    We use the best tools for the job to validate our research and test design assumptions early in the project. We create wireframes and prototypes which are then tested on users to ensure page content and functionality are positioned correctly. Because we create prototypes in the browser, they can be assessed on multiple devices, ensuring a responsive approach from the outset.

  4. Visual design

    We host creative positioning and co-creation sessions to explore a client’s brand and discuss its implementation in a wider digital context. We give special attention to creating beautiful, modern websites and web apps that make use of creative typography, imagery and colour. The result? Award-winning, interactive designs which engage and capture users attention.

  5. Usability testing

    Testing should be an inherent part of any user-centred project. We use a range of qualitative and quantitative methods throughout the lifetime of a web build to test priority user tasks and accessibility features. Testing of wireframes, prototypes or an existing product allows us to understand how effective the design is in delivering an experience users understand and value.

  6. Pattern libraries

    On larger projects we produce a pattern library much like a visual style guide. This ensures we deliver a scalable design that is maintainable and consistent across a client’s entire digital estate. It leads to much better design, visual consistency, and code management across the lifetime of a website (and also paves the way for cost-effective future design changes).